Our client wanted a streamlined, easy-to-use, and secure platform – something that, once built, could efficiently scale (to support new models in the future) and wouldn't require much in the way of ongoing maintenance. To achieve these goals, HMG built a platform around three primary features. First, to authenticate users, we created a secure SSO by integrating with the brand's existing MyGenesis owner portal (where all new owners already had registered accounts). Second, in order to dynamically serve each specific model’s unique gift selection to authenticated users, we designed modular site templates and employed composable architecture throughout our entire platform. Lastly, to achieve expedient and "lightweight" fulfillment, we implemented real-time, automated gift fulfillment by automatically delivering each user's selected gift directly to their MyGenesis account/email address (promptly after each gift selection was submitted).